We’re all knee-deep in 2024: planning, identifying new ads to try, creating budgets, establishing marketing targets, and determining which channels to focus on. Whether you have a strong video marketing plan or are considering purchasing your first iPhone tripod, one thing is certain: your company will benefit from more video content this year.
There’s a reason why video marketing is so powerful in reaching consumers. When done correctly, videos are simple to interact with, enjoyable to watch, and quick to distribute. In a recent video marketing research, 51% of respondents said they prefer to share video content over social posts, blogs, or product pages.
This guest blog will discuss the top video production trends in 2024.
Increased usage of AI technologies and tricks
This could only be a list of video production trends for next year mentioning AI. This year has seen a surge in press coverage of advances in artificial intelligence (AI), particularly generative AI. This year, many new uses for this technology hit the market and made headlines, including tools for generative AI in digital marketing.
Furthermore, AI video creation is a marketing trend that is already showing promising outcomes. According to AI statistics, 75% of organizations use AI to generate or edit marketing films, and 96% have seen a favourable ROI from AI-powered video marketing.
Fewer videos in SERP results (kind of)
Earlier this year, Google announced it would dramatically reduce the number of video thumbnails displayed in the SERPs. Google said it would stop promoting videos that are not the page’s core content.
This has already resulted in fewer videos appearing on the SERPs, and marketers are preparing for this in their content plans. A video is not crucial to the website will not rank, although the core content will.
Videos will be used in the newsletter and email creative
What did we see a lot of in 2023? Newsletters. According to Reletter, there are over 1.6 million newsletters on Substack and LinkedIn combined. This format enables longer, more narrative communication with your audience. This is an excellent chance for video content.
Livestreaming becomes widespread
Gone are the days when live streaming was only for gamers and streamers. Audiences enjoy watching live streaming from influencers, brands, and anyone. Why is that? Because we desire authenticity and transparency, live broadcasting allows the audience to see unedited information and interact with someone they enjoy following.
But how can businesses and content providers use live streaming to increase brand awareness? There are several options! Product announcements, Q&As, lessons, and much more!
Wrapping Up
So that’s all! You now know the top video production trends for 2024. Use these trends to help your brand build authentic connections, increase brand transparency, and engage with a larger audience. Remember, analytics are the most critical component of any marketing campaign. Access to video metrics and analytics allows you to monitor and enhance your video marketing performance (if necessary). Good luck!
Therefore, if you want to know more about video production trends, refer to the given link- DBX.
