In the past couple of years, the craze for live streaming has broken all records. In 2023, it ended up attracting 163 million viewers in the US alone. No wonder why creators and organizations are capitalizing on its popularity!
While there are multiple well-known live streaming platforms available in the market, making good money using them, however, is a challenge. For instance, platforms like Twitch, TikTok, etc., take an almost 50% to 70% cut in earnings, making them virtually unviable choices.
Thankfully, there are specialized streaming sites available on the market that allow you to retain 100% of the revenue you generate. Do you wish to know more about this platform and how to set up a live stream for it? Keep reading this blog. Let’s unveil the hidden gem together in this blog.
What is Website Live Streaming?
Well, before we jump any further, let’s brush up on our basics.
Live streaming, for instance, is the process of transmitting an event as it is running in real-time to various ranges of compatible devices using the internet. These can be anything from laptops to smartphones to even computers.
Now, when it comes to free live streaming websites, it is a platform that places the live streams. By embedding their video player, broadcasters get to make their video content available to targeted viewers. Just good internet connectivity is enough to access these video streams.
How Do You Set Up Live Streaming On The Website?
Now, let’s proceed to determine how to effectively set up free streaming websites
1. Recording equipment
When it comes to live streaming, there are two sides to it. One that your viewer sees and one where the actual recording happens.
To record, you can use almost any type of equipment as long as it can capture videos perfectly for you and your brand. However, if you seek better video quality, it is best to invest in top-notch equipment with higher specifications for your live-stream sites.
Typically, expert streamers stick to a 4K UHD camcorder setup. But again, your choice should depend upon your budget.
Besides video, there is audio recording, too. So, consider that front as well!
Although most video camcorders have pre-built audio recording devices, they have limitations and can render a sub-optional audio output. Hence, it is key that you invest in a good quality external, high-end microphone.
2: Encoding equipment
To effectively broadcast your video through specialized TV streaming sites, it is crucial that you encode it. Encoding involves preparing your stream for transmission over the internet.
During video recording, the native format is optimized for recording and storing the video content. Encoders change the video stream to a format that works for online viewing on different devices.
In the market, you will come across two main types of encoders, which include:
- Hardware Encoders: Hardware encoders are standalone devices designed specifically for encoding live videos, eliminating the need for a computer. These encoders are more costly than their counterparts due to their superior performance. Also, they are primarily utilized by professionals in the industry.
- Software Encoders: Software encoders serve as a cost-effective option compared to hardware encoders. They are favored by small and medium-sized enterprises needing live streaming for their best online streaming sites. Software encoders are useful in situations where hardware encoders are not essential. Additionally, software encoders necessitate a computer with a reasonably fast processor. Why? Well, a faster system ensures more dependable performance when handling real-time video transcoding.
3: Internet Connection
All the effort put into setting up high-quality recording equipment and an optimal encoder would go to waste without an equally robust internet connection. This is because the quality of the transmitted video is significantly influenced by the speed of the internet connection. Also, faster upload speeds from the host servers result in the transmission of higher-quality live video streams.
Hence, it is suggested that you invest in internet access with a speed of 2 Mbps minimum. Only then will your video get transmitted seamlessly and in better quality on live-stream sites. Anything below that threshold will lead to lagging and glitches in the video stream.
Also, the quality of your live stream will depend upon the quality in which the video is recorded.
4: Dedicated Streaming Platform (Live Streaming Host)
The final and arguably most crucial element needed to establish live streaming websites is a white-label, professional-grade live video-on-demand platform. This is because YouTube and Facebook are platforms designed for consumers. And hence, they impose numerous restrictions on video broadcasters.
As mentioned earlier, you are required to pay a cut when using platforms like Twitch and TikTok. This is where a solution like OnTheFly comes into the picture. It delivers a better site streaming service; plus, every aspect of live streaming is completely under your control.
Dedicated platforms are specially designed to keep live streaming features on the front, making them a better alternative to well-known live streaming platforms.
You will receive precise details about your channel from such dedicated live streaming hosts. These details will include every minute of information required to successfully stream live.
5- Embed Codes
The words “code” and “coding” often fill our minds with technical aspects. But trust us, it isn’t as challenging as you might think.
Once you are ready to broadcast on webcam streaming sites, you will need to insert a unique code on your site to embed the live stream. But to do so, you will need accto accessur live streaming host’s admin portal and scheduling a live stream. You will then be directed towards embed alternatives, where you will come across JavaScript embed code. Simply access your website’s HTML code view and paste the embed code there to complete the process.
And that’s it; you are done adding live video streaming to your website!
Final thoughts
Well, live streaming is an excellent way to make your brand well-known among the target audience. While the process may seem daunting at the beginning, with the right equipment and the best livestream platform at aid, it becomes easy to live stream like a pro.
Now that you know how to effectively set up live streaming sites, it is time to put your newly obtained skills to the test. And when it comes to a reliable platform to stream successfully, only trust OnTheFly. This incredible streaming solution allows you to make the most out of your streaming needs while generating positive revenue in the process!
