How to optimize SEO of a website ?
Now that you’ve checked out all these SEO tips, you might be wondering how to apply them to your online store, right? Most of them will depend on how your e-commerce is structured and what platform you use. If it’s ours, check out the complete guide to SEO for e-commerce below and optimize your online store’s pages:
3 SEO mistakes to avoid in your online store:
Last but not least, try to avoid some common mistakes when it comes to SEO for e-commerce. Discover the main ones below:
Platform choice:
Choosing your e-commerce platform is crucial to being successful in your SEO strategies. It must be optimized to facilitate the settings mentioned throughout this guide, in addition to Google’s own analysis of the pages. Click Here for SEO Services in Dubai UAE
So, make your selection carefully, as not all e-commerce platforms are optimized for SEO.
If you choose the platform for your online store, as we already mentioned, you don’t need to worry about this issue. All websites created using our service are already responsive and optimized for SEO!
Duplicate Content:
Firstly, it is worth explaining what duplicate content is. In an online store, it is normal for you to be able to access the same product through different URLs. For example:]
In the first case, it is a direct link to the bouquet of red roses, while the second link is from someone who clicked on the “Bouquets” category before arriving at the red roses page. The same goes for products with different colors, for example, the same model of white or blue sneakers.
When there is more than one URL pointing to the same path, how can search engines know which of the pages and in what order they should appear first? It’s almost impossible!
The alternative to avoid such a problem is to insert Canonical URLs on your website. Using a tag (rel=“canonical”) in the HTML code of the duplicate page, you indicate to Google that that page has practically the same content as the original.
It is also recommended that the main URL be that of the most relevant product, most sought after by customers and/or of greatest value. The rest must contain the canonical URL tag indicating the one of greater relevance.
This way, only those that do not have this code will be eligible for search engines and they will not compete with each other.
If you use the platform, you can rest assured, as the rel=“canonical” tag is automatically included in your store.
Have original Texts:
If you work with third-party merchandise, under no circumstances should you copy the review sent by the manufacturer to describe the store’s products. This will certainly be identified as duplicate content and will harm you in search engines, as the copy goes against Google’s guidelines.
For this reason, be careful when describing your products, be original and remember to use keywords in the text. It’s also a good idea to use lots of detail, so that the description is 100 to 300 words long. This will positively influence the page’s SEO. Therefore, talk about the materials, colors, textures and uses of the items when describing them!
Broken links:
It is normal that, after some time, some pages no longer make sense on your website and need to be deleted.
Therefore, it is important to create a personalized error page, which directs the user to other content, or redirects to new URLs for the same product.
This is to prevent potential consumers from accessing a non-existent page and abandoning your website.
How does Google work?
When classifying the results of a search, Google always tries to present the pages that most closely match the user’s question or need. Click Here for SEO Agency in Abu Dhabi
To be able to evaluate all available websites, there is Googlebot. It is a robot that scans — also known as crawling — all pages on a domain.
This robot starts from the home page of a website and goes to each link it finds there. Through internal linking, Googlebot navigates to each new page and evaluates its contents.
From there, the website pages are indexed, that is, they become part of the Google directory. So, when a user performs a search, the search engine will consult the indexed content and present the best results it found — all in a matter of milliseconds!
Therefore, good SEO practices must be followed to make it easier for Googlebots to scan your website and point out that your address is the best option for the user’s query. Thinking like this, it becomes easier to organize everything, right?
Everything Clear about SEO for e-commerce?
I hope these tips on good SEO practices for e-commerce were useful and that you can apply them as soon as possible!
Just remember that this type of optimization strategy usually takes a while to show its first results. It’s a long-term job, since, as we’ve seen, Google also takes a website’s reputation into account when ranking it. So, don’t be discouraged and get to work!
To know if it’s working, be sure to measure your results through Google Analytics. With this tool, you will be able to analyze the origin of the traffic that reaches your website, see which page visitors abandon it on, discover which pages receive the most hits, the time users spend per page, etc.